Ian Gibbs

Opinion

Ian Gibbs

Warm CPAs might be higher than cold, but there’s nothing expensive about customer acquisition

26 March 2023 • Is it better to spend on customer acquisition or retention? Ian Gibbs explains why new JICMAIL data can better enable a “both-ism” approach.

Opinion

Ian Gibbs

Marketing effectiveness double jeopardy

09 May 2022 • What does effective marketing measurement look like? Ian Gibbs, founder of Data Stories Consulting and data expert for the Data & Marketing Association (DMA UK), reveals all.

About Ian Gibbs

Ian Gibbs is the founder of Data Stories Consulting, an independent consultancy which runs measurement projects, builds effectiveness databases, and trains teams to harness the power of effective measurement frameworks. He divides his time between JICMAIL as Director of Data Leadership and Learning, and a diverse range of clients including NBCUniversal, Freewheel, Twinings and the DMA. Ian has worked in media and advertising measurement for over fifteen years, taking in stints at Kantar, and the Guardian (as Head of Commercial Insight for nearly a decade).